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Top 22 common errors and 8 new guidelines for SEM
Common error (issue) 18: Is HTMT only used in PLS-SEM?
No, HTMT is applied to CB-SEM and PLS-SEM
To assess discriminant validity: the heterotrait-monotrait ratio of correlations (HTMT)
Reference
Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling., Journal of the Academy of Marketing Science, 43(1): 115-135.
Shiau, W.-L. (2023). Introduction and Application of Statistical Analysis: SPSS+ SmartPLS 4(PLS-SEM)(4th ed.), Gotop, Taipei, Taiwan. (in Chinese)
Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)., 3rd Ed., Thousand Oakes, CA: Sage.
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