14. 投稿時，常被要求提供CMV，什麼是CMV呢？
答： CMV的全名是Common Method Variance共同方法變異，又稱同源變異意見。是指收集資料時，同一個方法(來源)可能導至產生的偏差(Bias)，又稱為Common method bias。
請參考：
- Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective," Computers in Human Behavior (28:6), pp. 2431-2444.
- Shiau, W.-L., Yuan, Y., Pu, X., Ray, S. and Chen, C.C. 2020. "Understanding Fintech continuance: perspectives from self-efficacy and ECT-IS theories," Industrial Management & Data Systems (120:9), pp. 1659-1689.
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