15. 什麼是None Response bias (無回應偏差)？
答： 在收集資料時，沒有回應的資料會產生偏誤，稱為無回應偏差。一般的處理方式是將回收的資料，分成前期和後期的資料作檢定，利用t或卡方檢定前後期回應無顯著差異，以顯示無回應偏差對本研究的影響並不嚴重。
請參考：
Shiau, W.-L., and Luo, M.M. 2012. "Factors Affecting Online Group Buying Intention and Satisfaction: A Social Exchange Theory Perspective," Computers in Human Behavior (28:6), pp. 2431-2444.
Shiau, W.-L., Yuan, Y., Pu, X., Ray, S. and Chen, C.C. 2020. "Understanding Fintech continuance: perspectives from self-efficacy and ECT-IS theories," Industrial Management & Data Systems (120:9), pp. 1659-1689.
Podsakoff, P. M., MacKenzie,S. B., Lee, J.- Y., & Podsakoff, N. P. 2003. Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88:879.
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